rich peterson posts

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    Change This - We're on a mission to spread important ideas and change minds.

    About Seth Godin | Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of multiple books that have been bestsellers around the world and changed the way people think about marketing, change and work. His newest book is Linchpin.

    http://sethgodin.typepad.com/

    Manifestos by this author
    Brainwashed: Seven Ways to Reinvent Yourself
    Jan. 13, 2010 - By: Seth Godin
    “Years ago, when you were about four years old, the system set out to persuade you of something that isn’t true. Not just persuade, but drill, practice, reinforce, and yes, brainwash. The mission: to teach you that you’re average. That compliant work is the best way to a reliable living. That creating average stuff for average people, agai ...
    How to Sell a Book (or Any New Idea) (step 1 is the hard part)
    Sept. 11, 2008 - By: Seth Godin
    My friend Fred has a new book coming out and he was trolling around for new marketing ideas. I think he’d be surprised at this: Sell one. Find one person who trusts you and sell him a copy. Does he love it? Is he excited about it? Excited enough to tell ten friends because it helps them, not because it helps you? Tribe ...
    Marketing Mismatch: When New Won't Work With Old (Riffs on Meatball Sundae)
    Jan. 16, 2008 - By: Seth Godin
    “People treat the New Marketing like a kid with a twenty-dollar bill at an ice cream parlor. They keep wanting to add more stuff—more candy bits and sprinkles and cream and cherries. The dream is simple: "If we can just add enough of [today's hot topping], everything will take care of itself." Most of the time, des ...
    Pushing Past the Dip: How to Become the Best in the World
    May 9, 2007 - By: Seth Godin
    The long, tough slog through mediocre-ville. To be the best, Seth Godin explains, you must concentrate your effort, push a little harder, commit a few more resources and leave mediocre to those willing to be average. ...
    Polkas, Pyrotechnics and Point D's: Pieces and parts of Seth Godin's new book, small is the new big
    Aug. 4, 2006 - By: Seth Godin
    Here’s just a taste of Seth Godin’s latest book, small is the new big, a plentiful well of inspiration for your business and you. ...
    The Bootstrapper's Bible
    Nov. 16, 2004 - By: Seth Godin
    Available to you once again! There's never been a better time to start a business with no money. This manifesto will show you how. ...
    Do Less
    Aug. 24, 2004 - By: Seth Godin
    Marketing guru and agent of change Seth Godin writes that for your company to do more, sometimes you need to do less! Stop trying to be all things to all people (or customers), and focus (in your life and in your work) on your core strengths. Your business (and probably your sanity) are likely to improve. ...
    via changethis.com

    • 9 November 2010
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  • Rich Peterson's Space

    Hope you enjoy the snapshots of thousands of blog posts that [sparked] a little interest in me. I work selling books like this.

  • About Rich Peterson

    Hope you enjoy the snapshots of thousands of blog posts that [sparked] a little interest in me. I work selling books like this.

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